Fund raising

The software will generate between R1.1 million and possibly R4.5 million per month. With God’s grace it may even exceed our targets and the next 5 years will be an exciting period to monitor the progress.

There are five focus points in our project plan to help raise the R4.5 million per month:

  • Magazine technology – R1.4 million
  • Restaurant booking system – R975 000
  • Accommodation booking system – R zero (The value we receive is media coverage that is worth millions)
  • Lead management system – R1.8 million
  • Relationships with the public and their support – R250 000 Plus

Each focus point puts CSE in a position to help secure a relative constant cash flow opportunity, that will help the Home Care Foundation to provide support and services that were never possible before.


Magazine technology

Our objective is to support the companies and earn income from as little as R5 per magazine to as much as R75 donation per vehicle sold via motor Sales Executives that assist us with fundraising.

The magazine technology is developed to bring in the following:

Minimum Target (after 5 year relationship)
Motor companies R 233 550 R 583 875
Property companies R 36 000 R 84 000
Accomodation companies zero R 750 000
R 269 550 R 1 417 875

Motor Industry

We start our project by inviting motor dealers to partner with us. Our business plan is to help +173 increase turnover.

We start our fundraising drive by including R30 donation per magazine for each motor magazine we print.

Our objective is to increase the amount to R75 over a 5 year period after we have secured strong relationships with the motor dealers.

Our target is to print 7 785 magazines per month for the + 173 motor companies nationally. The initial monthly contribution will be R233 550 after we have concluded negotiations with all the motor branches we invite and after they are in production. (This will already bring in 4 times the yearly income that the Home Care Foundation is currently receiving)

Our objective is to systematically increase the donation amount to R75 per vehicle, resulting in a monthly income of R583 875 from the motor industry.

The motor dealers will also pay finder’s fees towards the Home Care Foundation. (Call centre source leads for Sales Executives)


Property Industry

The property industry is marketed in conjunction with the motor industry.

Our target is to support +150 property companies nationwide with an average of 8 properties sold per company.

The Home Care Foundation donations out of magazine income will not really be a large amount. (1200 magazines nationally x R30 donation = R36 000 per month and can go up to R84 000 per month if we build relationships over a 5 year period and ask for R70 donation per property magazine)

The largest income will be from commission earnings on leads provided to the estate agents.


Accommodation Industry

The accommodation industry is supported as a strategic business partner. You will note that we don’t target the accommodation companies to help with funding if it is not necessary. You will even read in the website content that we implement business plans to help subsidise the costs of room magazines. CSE allocate commission earnings from estate agents to pay for the room magazines, thus providing the accommodation companies with marketing support without any costs. (Explained in website)

CSE however do enable the accommodation companies to make donations if they want to. The accommodation companies save on booking fees and they earn commission from estate agents to pay for their corporate branded magazines. The companies will therefore be better off financially.

CSE focus on relationships. We are confident that we will have a strong business relationship with most of the accommodation companies after 5 years of supporting them.

We also believe in communication. Our intention is to inform all the partners if the project require more funding to support a larger number of patients with subsidies.

We forecast to print between 2 000 and 50 000 magazines per month for accommodation partners. (Minimum of one magazine per company but we have already printed up to 100 magazines per boutique hotel for their rooms)

The Home Care Foundation can receive on average R15 donation per magazine, if a percentage of the accommodation companies decide to make donations. This is if more funding is needed to help a larger amount of patients. Home Care Foundation income could be 50 000 magazines x R15 = R750 000.


Restaurant booking system

Restaurants compete against opposition in the same geographical area.

Our service offering is to help the best restaurant increase its clientele and secure more table bookings to help increase profit.

CSE is doing a lot of planning before the actual invitations are open for restaurant partners. Each partner needs to benefit financially, and we schedule our invitation process for restaurants to commence in October 2015, to be ready by December 2015, before we launch the project officially in January 2016.

We forecast that we will be working with +650 restaurants nationally in our project during the next 5 years.

The restaurant partners will work as a team to help each other increase market share in their respective geographical areas.

The booking system will be marketed in numerous ways. (Most probably the best planned strategy to secure table bookings for partner restaurants)

We believe it could be possible to get on average 150 table bookings per restaurant on a monthly basis. (Remember it is not only our marketing support that will help with the table booking system, it will also be the restaurant’s marketing towards existing clients that will help to ensure that the booking software will be utilized)

We forecast that it could be possible to raise R975 000 per month via the booking system. We are confident that the average bookings will be at least 50 tables per month, hence a minimum of R325 000 income per month. (650 restaurants x 50 bookings per restaurant = 32 500 bookings nationally x R10 per booking = R325 000)

Lead management system

CSE employ call centre staff that work for companies in four industries. The call centre staff source leads for motor and property Sales Executives and they also manage e-mail marketing campaigns to market and

Motor and property companies pay finder’s fees towards the Home Care Foundation.

Motor companies pay between R500 and R1 000, depending on the vehicle make and model sold via the call centre.

We forecast that the call centre will provide motor Sales Executives between 150 and hopefully 1 000 vehicle leads per month. The call centre will support with new and used vehicle leads. The commission earnings could be as much as R750 000 per month.

Property companies pay 5% of their commission earnings per property sold as a result of the Call centre. The average commission fee towards the Home Care Foundation will be R3 500 per property transaction.

The call centre will supply estate agents with leads regarding properties that are in the market to sell, and the call centre will also source buyers who are interested in buying property.

We hope to provide between 50 and 300 buyers/sellers to estate agents per month, earning up to R1 million towards the project.


Accommodation booking system

Accommodation companies are supported as strategic partners. will be supported without commission earnings and hence we don’t expect any donations from accommodation companies when they use as a booking support system.

Relationships with public

CSE developed the magazine technology in order to enable ourselves to communicate effectively. We have the ability to print messages and target different geographical areas with different messages.

We will be able to communicate effectively, and we will be able to talk to people based on geographical areas.

There are thousands of South Africans that will know about the media campaign. We ask them to use the booking systems and help us with leads if possible. (This is their contribution, enabling the companies we work for to make donations.)

We already received enquiries from the public that received magazines, that was printed on behalf of our motor company partners. There are numerous people that want to donate individually.

The public will make donations if they know that the funds will be utilised effectively and that they support a definite need.

There are challenges to overcome in collecting money that we need. We believe, with all the challenges taken into account, that it could be possible to raise R250 000 per month directly from the public. (This can be done if we secure the best media structure to convey the message that we need help effectively, and convince them that the donations are not wasted.)


Technology needed to raise funds

CSE developed the software to create more effective fundraising strategies. There are numerous things to take into account.

The Home Care Foundation needs to be able to collect R5 (The smallest donation option per magazine). It may sound strange, but to collect R5 is actually costly because of a huge administrative cost, for the person donating and for the recipient.

The CSE software enables companies to donate funds when they order their magazines or to donate funds based on the month’s table bookings.

CSE only provides a service to companies and we ask the business owners to donate funds. It remains the business owner's choice to make a donation or not.

Business owners will receive monthly reports on the number of magazines ordered or the number of table bookings received. We ask the Companies to pay directly into the Home Care Foundation's bank account as soon as the reports indicate that a substantial amount can be donated. (Donation reports exceeding R500, to bring down administration costs).

The Home Care Foundation will supply the company with a TAX certificate.


Applying for financial support and paying out the necessary fees.

CSE needs to ensure that money collected will be utilised effectively. First point is to ensure that people that apply, are in a position where they can’t afford the costs of physiotherapists.

We know that people with severe MS are no longer employed; hence they become a financial burden to their families. The applicants need to provide proof on their immediate family’s ability to help pay the physiotherapists costs. (Our intention is not to help families that can afford these costs… We need to help the people who are financially under pressure first)

Funds will be allocated based on numerous factors and specialised software is developed to help manage the process. (We prevent chances of fraud)

CSE developed a booking system that actually can manage the distribution of funding and can bring down operational costs.


Our strategy is as follow:

  • Successful applicants can receive either the full physiotherapy costs, or portions of the costs from the Home Care Foundation.

    The Physiotherapist booking software enables us to allocate fees per patient into blocks that the patient can use. We can for example contribute R50 per session and the patient’s family will then have to pay in the balance.

  • Applicants need to agree that their names can be published in reports needed by the South African Society of Physiotherapy.

    CSE negotiated with Dr Ina Diener (Deputy President of the South African Society of Physiotherapy) and her management team to get involved in the MS project. You can view the communication between CSE and Dr Ina for more information.

    The South African Society of Physiotherapy represents the physiotherapists nationally and they communicate with government and the different medical aids.

    People who can afford medical aid often stop physiotherapy treatments due to the fact that a large portion of the sessions required need to be paid out of their own pockets. (They often don’t have money to pay for those additional costs, although they can afford the medical aid monthly payments.)


    We decided to implement a project where we ask the physiotherapists to document (hand in reports) on the progress made by patients (people with diseases like Multiple Sclerosis, Muscular Dystrophy and other Motor Neuron Diseases) who receive treatments. With progress we actually talk about how effective we can slow down the process before patients end up in wheel chairs. There is currently no cure for MS and we know that people who do receive physiotherapy treatments, remain self-sufficient for longer periods and they experience less pain.


    Applicants therefore need to agree to participate in the project where we can build up stats on the effectiveness of physiotherapy treatments. The reports will assist the South African Society of Physiotherapy with their negotiations etc.

  • Physiotherapists can either provide their service at the patient’s home address or patients can receive treatment at the physiotherapist’s practice.

    The Physiotherapist booking system is developed to include advanced features. It uses Google map technology and it enables physiotherapists to indicate if they are able to travel to patient’s home addresses or if people need to visit them at their practices.

    Physiotherapists that travel can claim a bit more to cover these costs. (There are physiotherapists that travel as part of their service)

    Patients can book treatments via their cell phones and will have the option to request a treatment at home if needed. The software will then print Google map directions that will help the physiotherapists. The software manages diaries, booking times and payments and collection of fees.

    The media campaign that you can read on the website, states that we can’t do anything about their emotional pain, only to help ease their physical pain.

    The reality is that physiotherapists do in fact help with the emotional pain…

    To understand this statement better, we need to explain how the disease impact people and the immediate family.

    People with severe MS and MDS tend to withdraw themselves from society. It is a devastating disease to see. The patients can’t control their body movements and the patients can’t walk or keep objects in their hands steady. (To drink a glass of water is a huge challenge; they spill it all over etc.)

    The muscles in their bodies deteriorates and friends and family tend to prefer not to touch the patients (fear that they might harm or injure the person) It is a fact that patients receive less body contact than in the past. In conjunction with the emotional pain it feels for patients that they battle the disease on their own.

    The patient’s entire world comes to a standstill. They don’t interact with people (no more work etc.) They become lonely and they don’t want to listen to conversations that family and friends provide. (Tend to be negative out of the nature of the circumstances)

    The emotional value for patients to get into contact with people like physiotherapists who are trained to handle patients in the correct manner can’t be explained in words!

  • Physiotherapists can claim their fees and they will only receive payments based on a well-managed software structure.

    The Physiotherapist booking system can be managed by one accountant. With payment release only after board members logged in to release funds according to programmed structures.

    The process limits the chances of fraud. The physiotherapist can only log a claim (with a unique number provided when a booking was made by the patient) after he/she has uploaded the progress report for the session on the patient. The software also limits the number of sessions per MS patient based on progress reports via the physiotherapists. (Meaning you can only book x sessions per month and payment will only be made on that sessions if the patient have enough “credit” allocated to his/her treatment account)

    The programme then sms an authorisation code to the patient who needs to approve payment towards the physiotherapist.

    The software will then build up a payment report that will form part of the funds to be released into the physiotherapist’s bank account.

    The Home Care management team will only approve 6 month’s sessions per patient and we can only do the planning for patients if there are enough funds in a trust account to cover the six month’s sessions. The physiotherapists will therefore be sure that they will get payments, as bookings can’t be made without the insurance that the Home Care Foundation do have enough funds available.

    Only 75% of the six month’s fundraising funds will be transferred into the separate trust account and the software will use that amount as block so that it can’t issue payment requests or bookings. This will enable the Home Care Foundation to put 25% away each six months to build up a reserve that will be utilized to support possible periods where we were able to raise less fees than what we anticipated. Remember, that the donations are linked to our ability to do business; hence the management of the funds should be done accordingly.

The Home Care Foundation also employs its own fundraising team. They are tasked to negotiate with larger organizations to see if they can secure additional donations to help patients.

The Home Care Foundation will donate excess funds to organizations such as the SA MS Society, The Muscular Dystrophy Foundation of SA and other NPO organizations. The basic needs are to help ease pain, but there are also other financial needs that the different organizations try to fulfil.


Special projects

There are “special projects” that CSE also support. Just to get a better idea of how important our task is, please take a moment and view the video.

the Hanno Fourie trust is an additional project where CSE donate funds to the trust. We know exactly how much is needed to help Hanno. We have an arrangement with Johan and Chantèlle (parents), that if the project exceed the needed funds, the balance should be paid over to other children who lives in similar circumstances.

Hanno Fourie is a little boy with Spinal Muscular Atrophy – S.M.A (Also a disease for which there is currently no cure)

Hanno needs the support of 3 physiotherapists. More detail on

CSE and some of our motor company clients teamed up to help fund Hanno’s medical costs. (Costs exceeds R34 000 per month)

It is the braveness of a child that drives CSE to take on what may seem to be the impossible… But with God’s Grace we are willing to implement strategies that can help Hanno and thousands of other people who can’t afford to pay physiotherapists.

open link: (if video is unavailable on your device)

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